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Responsive Design

An incredible move in ‘web perusing’ from desktops to computerized cell phones has been seen in various nations. The worldwide reviews uncover that in 2014, there were 2.6 billion cell phone clients, who are required to dwarf desktop web clients, before the finish of 2015. In the end, this figure is anticipated to achieve 6.1 billion portable clients, by 2020. This information demonstrates an enormous blast in web access through advanced cell phones like cell phone, tablet, PDA, phablet and so on. Then again, the pursuit goliath Google has changed its hunt calculation to rate sites on their “versatile amicability”. Google has as of late revealed an inquiry upgrade, through which the pages with responsive design¬†will get inclination in ordering, profiling, and positioning, which is one of the basics for a compensating web presence.

What does it mean for you and your business?

Today, there are more cell phones on earth than individuals themselves. On a normal, over half of web activity originates from cell phones, for example, tablets, cell phones, cell gadgets, and so on. This stunning development in the quantity of clients who get to web on computerized cell phones constitutes a major target advertise, and to tap it you require a responsive site, one that molds to the gadget the guest is utilizing and conveys ideal review understanding and convenience.

If you think a stunning, fully-loaded desktop website is good enough as a lead generation tool, there are reasons to rethink. Slow loading, difficult-to-read text and misfit images disrupt user experience resulting in high bounce rate and eventually, your business lagging behind in the competition. This is a wake-up call for all those who are already present on the web without a responsive design or those who are planning to make an entry on the web, without responsive web design in their plans.

The solution is to go “responsive”. Your responsive website responds to the device on which it is viewed and changes its design accordingly. Here are the benefits of getting a Responsive Website:

How can a responsive website design help your business?

Globally, the mobile web traffic has skyrocketed. This means a significant share of your target audience is viewing websites using smartphones, tablets and other mobile devices. If you do not have a responsive website the visitors landing on your website tend to leave it in first few seconds due to factors such as slow loading, unreadable text, need to frequently zoom in and zoom out, etc. The bottom line is you miss the opportunity for conversions. A responsive website design can help your business by seizing these opportunities. Here’s how!

Optimal browsing experience for the visitor

Do you know that in 5 seconds, a mobile web visitor decides to stay or leave? Their decision is based on browsing experience. Responsive websites provide an optimal browsing experience across a wide range of digital media platforms including desktops, tablets, smartphones etc. With minimum resizing, panning and scrolling, the user can read and navigate through the pages. Fluid grids and flexible media including image, video and audio files grow and shrink as per the screen size and resolution.

One Business One Website: Keep desktop and mobile content on one URL

Traditionally, businesses have been maintaining two websites, one for desktop and other for mobile devices. With responsive websites, you need not build two different websites. You can keep the same content on one URL and provide a completely aligned experience to mobile and non-mobile users.

Improve bounce rates from mobile visitors

Mobile web traffic has tremendously increased in past two years. This big target market can be captured by high-end usability and a positive user-experience, which responsive websites deliver. A responsive website caters to mobile users and thus prevents them from bouncing off, which eventually is good for conversion.

Better SEO: Google prefers responsive websites ahead of mobile websites

Search Giant Google has rolled out major updates to its search algorithms for indexing, profiling and ranking of websites that are better adapted for mobile devices. “Mobile-friendliness” of a website is a standard now that significantly impacts search results when mobile users enter a search query. Chances that your responsive business website will be visible in search results are thus higher.

No duplicate content

Creating two different websites for desktop and mobile devices may involve content duplication, which may invoke Google Penalty for one of the websites if not both. When you build a responsive website, there is no such scope content duplication as it is one platform molding to different devices.

All link building goes to one URL

If you run a comprehensive online marketing campaign that involves link building, a responsive website allows other sites to link using the same URL which is great way to get referral traffic at one platform and avail of its benefits.

Last but not the least point to remember is that mobile web traffic is task-oriented & buys more often than not, which eventually serves the ultimate objective of being there on the internet. Moreover to maintain one responsive website costs less than operating two dedicated websites, one for desktop, and the other for mobile platforms. It directly translates into better ROI, so the responsive design is indeed a smart technology to tap multiple benefits.